For years, business intelligence felt like something only enterprise companies with six-figure software budgets and dedicated data analyst teams could afford. Small and mid-sized businesses were left cobbling together reports from spreadsheets, making decisions based on outdated information, and wondering what insights they were missing. That gap is closing. Today’s business intelligence tools can deliver...

Most businesses don’t have a CRM problem. They have a CRM adoption problem. You’ve invested in customer relationship management software, gone through weeks or months of implementation, and launched it to your team with high expectations. Six months later, usage is abysmal. Data is incomplete. Your sales team still keeps their own spreadsheets “just in...